12/30/2023 0 Comments Starbucks plastic cups![]() Not so fast!….I’ve got more questions than Starbucks’ website seems to be answering. Time to give Starbucks a pat on the back for their green marketing and green design efforts? Should we applaud Starbucks for these reusable plastic cups and thank them for being a leader in sustainability? (Enter science nerd side of me stage left). More Questions than Starbucks is Answering Starbucks reusable plastic cup display encourages coffee drinkers to reduce cup waste. Starbucks has created an incentive for coffee lovers to reduce the amount of material wasted by creating reusable cups, and making them more affordable than the $7 stainless steel coffee cups they sell in their stores and on-line. As an incentive to bring it in for a refill, (the Starbucks baristas will wash it out with boiling water for you), customers receive ten-cents off their drink. The latest product from this gathering is their new reusable plastic cup, a look-a-like to their paper ones made from a ‘recyclable’ plastic. Introducing Starbucks Reusable Plastic Cupsįor the past few years, Starbucks has hosted an annual “Cup Summit” that brings together the top dogs in materials engineering and packaging with Starbucks’ executives to strategize how to reduce disposable paper cup waste. ![]() But do these Starbucks reusable plastic cups represent a true green marketing revolution - or are they just a green marketing ploy? This cup is meant to revolutionize the way companies and society think about ‘to-go’ beverage containers. But these aren’t just more paper and wax Starbucks disposable cups. Now some of you are probably thinking I’m a complete weirdo for being so obsessive about Starbucks offering a reusable plastic coffee cup (you do have a point). For years, I have eagerly awaited this moment! I had a mini internal physiological earthquake as I approached the counter. ![]() (The baristas know me by name, #embarrassing.) Last week I spied Starbucks new reusable plastic cups that sell for $1. It’s my go-to spot for late-night study sessions. Starbucks Reusable Plastic Cups are an alternative to paper cups (Image: ) ![]()
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